Consumer Preference Depends on the Scarcity Defined by the Decrease, not Fewness, of Goods

Released on J-STAGE: August 31, 2018 | Volume 20 Issue 1 Pages 1_1-1_12

Atsunori Ariga, Atsuko Inoue

Emotional and cognitive aspects of consumers' brand attitudes

Released on J-STAGE: August 31, 2018 | Volume 17 Issue 2 Pages 2_143-2_168

Yoko Sugitani

A Comprehensive Review of Waiting Time and Consumer Behaviour

Released on J-STAGE: May 01, 2021 | Volume 24 Issue 2 Pages 2_73-2_100

Yuriko Isoda

Dynamic State of Consumer Decision Process: Adaptation to Changes in Environment

Released on J-STAGE: August 31, 2018 | Volume 18 Issue 1_2 Pages 1_2_85-1_2_94

Yukihiro Aoki

[title in Japanese]

Released on J-STAGE: May 29, 2009 | Volume 1 Issue 2 Pages 13-28