This is an investigative study based on a questionnaire comparing Japanese (67 people) and Taiwanese (69 people) in terms of their consciousness of apology and guilt. The analysis yielded 5 factors - "Fault", "Aid Reception", "Courtesy", "Unfulfilled duty", and "Social-Norm Breaking" The results indicated that: (1) With regard to apology consciousness, significant differences were revealed relating to the factors of "Fault" and "Courtesy", in which the Japanese respondents showed higher apology consciousness than the Taiwanese. No significant differences were found for "Aid Reception", "Unfulfilled duty", and "Social-Norm Breaking". (2) With regard to guilty conscience, significant differences were found relating to the factors "Fault" and "Social-Norm Breaking". In terms of "Fault", the Japanese respondents showed a higher guilty conscience than the Taiwanese. However, in terms of "Social-Norm Breaking", the Taiwanese respondents showed a higher guilty conscience than the Japanese. (3) In both Japanese and Taiwanese respondents, a correlation was discovered between their apology consciousness and guilty conscience. In terms of "Fault", neither Japanese nor Taiwanese respondents showed a high correlation in their apology consciousness or guilty conscience. However, in "Aid Reception", "Courtesy", "Unfulfilled duty", and "Social-Norm Breaking" a high correlation was identified. Therefore, it can be concluded that guilty conscience is the major factor resulting in apology consciousness.
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